Representations

tool description

The tomorrow headlines are fictional articles published on magazines or journals that the designers imagine by projecting themselves in the future and trying to understand what kind of impact the service will have on the society. This brings the designers ask themselves how the service will be presented to the potential users and what reactions it will cause.
This tool is also a way to visualize the idea and make it more tangible, more real and more univocally perceived among the team and the stakeholders.

References: 
(2002) IDEO, Method Cards, William Stout Architectural Books, San Francisco.
CASE STUDIES
CASE STUDIES

DESIGNING AN INTRANET SITE

IDEO

This sample taken from IDEO Method Card shows how IDEO used the tomorrow headlines during the design of an intranet site for information technologists. This tool was able to prompt the client to define and clarify the business targets for both immediate and future launches of the service.
The potentiality of tomorrow headlines is that of inviting the organizations to project themselves in the future and see how they want to develop and sustain their relationships with customers. This is very useful in order to find the design issues to pursue in the product or service development.

ORANGE BANK

live|work

The creation of fictitious newspaper articles dealing with different aspects of the service help in understanding how the service could be communicated and perceived.