tool description

LEGO Serious Play is an innovative, experiential process designed to enhance the generation of innovative solutions. The process is based on the use of common LEGO in order to envision and share thoughts inside a team while discussing about the context and the system in which the new offering has to be positioned.
This kind of hands-on, minds-on learning produces a deeper, more meaningful understanding of the world and its possibilities; moreover LEGO Serious Play deepens the reflection process and supports an effective dialogue.

(2002), Executive Discovery llc, The science of Lego Serious Play.
(2009), Cantoni L., Marchiori E., Faré M., Botturi L., Bolchini D., A systematic methodology to use LEGO bricks in web communication design. In Proceedings of the 27th ACM international Conference on Design of Communication (Bloomington, Indiana, USA, October 05 - 07, 2009). SIGDOC '09. ACM, New York, NY, 187-192.
(2009), Cantoni L., Botturi L., Faré M., Bolchini D., Playful Holistic Support to HCI Requirements using LEGO Bricks. In M. Kurosu (ed.), Human Centered Design, HCII 2009, LNCS 5619, Springer-Verlag, Berlin Heidelberg, pp. 844-853.



Trivioquadrivio, a consultancy agency set in Milan, and NewMinE Lab of USI (Università della Svizzera Italiana) developed the concept for a new methodology based on LEGO Serious Play.
Till 2008 the existing methodologies have been the LEGO Real Time Identity, supporting the definition of the identifier lines of an organization, and the LEGO Real Time Strategy, supporting the identification of the operational strategy that an organization has to assume in relation with a specific project.
The aim of the new methodology developed by Trivioquadrivio and NewMInE Lab is to use the immediateness of the metaphoric language of LEGO to facilitate the communication between clients and designers at the early stages of web applications' projects. The LEGO Real Time Web allows to define and share a very precise idea of the design purpose, of the context and the market in which the application will be positioned, of its potential users, of the required contents and of the roles and functionalities of each figure involved in the development.